Automation recipe · Email & Communication

Turn incoming emails into CRM leads

New inquiries in your inbox become complete CRM leads — and the right salesperson hears about it.

Workflow

  1. 01Incoming email
  2. 02Extract details
  3. 03Create CRM lead
  4. 04Notify salesperson
The problem

Inquiries arrive in a shared inbox. Someone has to read each one, copy the contact details into the CRM and tell a salesperson — when they get to it.

What the automation does

Each new inquiry email is read automatically. Contact details, company, what they are asking for and urgency are extracted, a lead is created or updated in your CRM, and the assigned salesperson is notified.

The benefit

Faster responses to new business, no copy-and-paste, and no inquiry left sitting in an inbox.

How it works

  1. 01

    The automation watches a mailbox or folder you choose.

  2. 02

    An AI step extracts structured fields (name, company, phone, request, urgency) from free-form email text.

  3. 03

    Duplicates are checked against existing contacts before a lead is created or updated.

  4. 04

    Routing rules pick the owner by region, product or round-robin, and notify them.

Human in the loop. Low-confidence extractions can be queued for a quick review before they reach the CRM.

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Want this working in your business?

Every recipe is adapted to your systems and the way your team works. Tell us about your setup and we’ll suggest the simplest reliable approach.