Automation recipe · Email & Communication

Classify and route customer inquiries

Sort sales, support, billing and urgent messages automatically and send each to the right place.

Workflow

  1. 01Incoming message
  2. 02Classify topic & urgency
  3. 03Route to team
  4. 04Escalate if urgent
The problem

Every message lands in one place. Sales questions, support requests, invoices and complaints wait in the same queue until someone triages them by hand.

What the automation does

Incoming messages are classified by topic and urgency, tagged, and routed to the right team, queue or system — with urgent issues escalated immediately.

The benefit

Customers reach the right person sooner, and your team spends its time answering rather than sorting.

How it works

  1. 01

    Messages from email and web forms are collected in one workflow.

  2. 02

    An AI classifier assigns a category and urgency based on examples from your business.

  3. 03

    Rules decide where each category goes — a queue, a person, a ticket or a CRM record.

  4. 04

    Anything uncertain falls back to a human triage queue.

Human in the loop. Uncertain classifications go to a person; corrections improve future routing rules.

Often paired with

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Want this working in your business?

Every recipe is adapted to your systems and the way your team works. Tell us about your setup and we’ll suggest the simplest reliable approach.