Automation recipe · Sales & CRM

Capture website leads directly into your CRM

Website form submissions create CRM leads and alert a salesperson in real time.

Workflow

  1. 01Website form
  2. 02Create / update lead
  3. 03Assign owner
  4. 04Notify salesperson
The problem

Website inquiries arrive as notification emails. They are forwarded, copied into the CRM later — or occasionally missed altogether.

What the automation does

Form submissions are sent straight to the CRM with their source page and campaign details, assigned to an owner, and announced to the sales team immediately.

The benefit

Every web lead is recorded, attributed and followed up — while the prospect is still interested.

How it works

  1. 01

    The website form sends submissions to an automation endpoint via webhook.

  2. 02

    Fields are mapped to the CRM, with source and campaign data attached.

  3. 03

    Assignment rules choose the owner; a notification goes out instantly.

  4. 04

    An optional confirmation email thanks the prospect and sets expectations.

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Want this working in your business?

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